Leona Lewis - Run

I have decided to analyse this music video for the single 'Run' by Leona Lewis. We are currently editing and having a reshoot soon so I thought we could gain some inspiration from it. The setting is the same as ours as it is in a forest. I also like the extremely effective use of and experimentation with lighting as well as the editing throughout the song. However, compared to our song, the genre is different and so is the theme.

At 1:09 I particularly like the gradual fade, which ties in with the music that changes at this point. There is also a fade at 0:48 and up until this point the video features one long take. This is extremely effective in building up tension and setting the atmosphere. The fade also matches the song which is quite slow and sad.

At 1:11 the extreme long shot is then contrasted with a CU of the artist at 1:16 which is again very effective.

At 1:33 there is a fade to lack which again matches the music which gets quieter a this point. We have quite a few pauses in our video but I think we will use those for some interesting shots and editing as the rest of the song is slow and so will will use slower shots or fades at other points.

I really like the shot at 1:39 where the camera moves around a tree, which remains out of focus as the artist stays in focus. We have already experimented with the camera by chnaging focus on our last shoot. I also tried this shot and will bear it in mind for the shoot.

1:44 - There is a red tint to the shot and I think we tried something similar to this effect by using sweet wrappers (purple, green and pink as can be seen on the group blog) as we have tried to experiment with lighting and exposure etc. I really liked what we did because it really tied in with the dreamy effect we were going for as it looked quite surreal.

At 2:05 there is a really cool flicker effect with the light that we could perhaps try out as it would add to the confusion and sense of being lost that we are trying to convey in our video.

There is an amazing shot of sunlight streaming through the trees at 2.56 which is visually extremely effective. I think we need lots of footage of something similar. We could also have some shots where the camera is spinning or moving really fast to reflect the main girl's madness and sense of confusion.

3:03 - There is a few flashes of light that is tinted slightly red that looks really cool. We could try out this effect as we are trying to experiment with light and the colour red could reflect the extreme emotions, such as passion and obsession, that we are trying to convey.

At 3:12 there is a handheld shot that I particularly like.

At 3:22 to 3:23 there is an interesting shot which is an ECU of the artists eyes. The shot then goes really bright. We were already thinking of using an ECU of eyes and I think we could use exposure to get a really bright shot.

4:07 - Another really shot of light streaming through trees and surrounding the artist.

The shots in this video are generally quite long, which will be very different to ours as most of our shots seem to be quicker, even though some will be longer.