Today we had our screening at lunch. We invited people through facebook and had quite a good turnout of about ten people. We handed out questionnaires and also had a more focussed discussion after the screening with those who fitted the profile of our target audience the most and would want to buy the single or watch the video again.
Generally the feedback was very positive and watching the audience's reaction, I think we got the desired reaction form them as some were quite frightened by the video and found the video and the performer very creepy.
The audience seemed ot get the main concept of searching for something and a sense of confusion and being lost.
A big favourite was the fire spinning, particularly the first shot of this where the fire appears to blow upwards in time to the music where the beat kicks in at 1:53.
There is more about our feedback on the group blog as well as a post with the questions we asked people on the questionnaire.
One question was asking what other videos this reminded the audience of and somebody mentionned Panic At The Disco - 'I Write Sins Not Tragedies', which is a video we took inspiration from quite early on in the project.
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