(named after his album, iconography compliments ‘gentleman’ theme)
Conventional features
New album advertised at the top
Can play the video for his new single ‘Part of the List’
Blog information
Latest gigs
USTREAM – slideshow, videos – live blog etc
USTREAM chat
Can become a member
Twitter feed
Can subscribe to his mailing list, mobile list and Ne-Yo feed
Link to a forum
Images and video links
Advertising a CD with a link to Amazon, Ne-Yo is featured on the album as a duet partner on one of the tracks.
Layout design
More space given to Ne-Yo’s blog
Videos of Ne-Yo live or in the studio are given prime space and more focus
Music video for his new single is on the side at the top.
Semiotic analysis of key iconography
Background – cream colour, image of Ne-Yo his signature look, wearing a hat and suit, slightly blurry.
Goes with the name of his album ‘Year of the Gentleman’
Typeface
Black, white and brown font
Straight, simple, sophisticated, classy
Interactivity
Can play the video for his new single ‘Part of the List’
Videos from his blog
Slide shows
USTREAM chat
MySpace - http://www.myspace.com/neyo
Conventional features
Store – can buy Ne-Yo hats, T-shirts, autographed towels, beanies and a poster
Can access his video blog – takes you to his official website
Video of Ne-Yo dancing in the background
Can add Ne-Yo as a friend
Can play the video for his new single ‘Part of the List’
Loads of images and video links
Biography ‘About Ne-Yo’
Ringtones/videos/wallpapers
Can buy all three of his albums
Advertise album ‘Just Dance’ as it features one of Ne-Yo’s tracks
List of concerts
Layout design
Screen within a screen
His name is bigger than the album title
Album advertised at the top and takes up a lot of space
A lot of space given to the music video for his new single (near the top)
Lions down the sides – connotations of masculinity, strength, the alpha male
Semiotic analysis of key iconography
Background – grey and black, almost 3D effect, image of Ne-Yo his signature look, wearing a hat and long black suit, looking to the left out of the picture,
Goes with the name of his album ‘Year of the Gentleman’
Typeface
Name of his album as a title on the website
Mainly grey font, some gold
Straight, simple, bold
Sophisticated, fancy, curly
Interactivity
Can play the video for his new single ‘Part of the List’
Pop out player – can play his tracks
Ne-Yo’s official website is more about him with the focus on his live blog and video clips of him in studio. His myspace is mainly focused on his new album and new single with his biography near the bottom of his myspace.
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