1. Summarise the chnaging image of the band/artist as it has developed over time. It might also be useful to summarise the music genre also.
Indie/Alt/Rock/Electronica
Signed by record label Columbia Records (the oldest surviving brand name in pre-recorded sound – parented by Sony).
Katie White started in a female punk trio, Total Knockout, supporting Steps and Atomic Kitten. Some of their songs were written by de Martino. They became friends over their joint like of the band Portishead (Electronica/Experimental). After White’s band split over management issues, the two decided to join up.
The name comes from the first name of a Chinese colleague of White at a shop who told her the name sounds like the pronunciation of "an old bandstand" in Mandarin.
Their name earned them a lot of support from Japanese fans
Having created three songs, the bands first gig was a free-beer invite all at The Mill. Subsequent gigs were funded on donations, and after their third gig they were name checked on XFM.
Very bright, funky website – fuchsia pink, red and yellow contrasted with monochrome photographs/promo pics. Links to Myspace, Facebook, Bebo and Twitter – total social networking connections. Also iTunes, to purchase songs.
2. Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of a band been linked to target audience?
Large Japanese following due to name – bonus Japanese tracks on album, placating audience. The vinyl was only available for fans of The Ting Tings to buy at their live shows. Every single released had different cover art. This is due to the fact that at every concert, a hundred blank seven-inch sleeves were pinned to a wall, making a canvas on which fans could create an overall piece of artwork that, once dismantled, were used as the sleeves for the singles.
The band's debut album, We Started Nothing, was released on 19 May 2008. It was leaked onto the internet on 13 May 2008. Shortly after the release of the album, the band released a statement on the social network service MySpace which explained to fans that their single "That's Not My Name" had reached number 1 in the UK Singles Charts, the statement went on to encourage fans to purchase legal copies of the single in order to keep it at the top position for the official Sunday Chart release on 18 May. The band went on to secure Number 1 in the UK Singles chart on 18 May.
Have a diary/blog up on their website, helps fans identify with them and feel involved. Also gives a chance to promote upcoming gigs.
3. What marketing strategies can you identify? What kinds of strategies can you list?(above/below-the line? unexpected promo stunts? etc). List any examples of the use of synergy with other industries to promote other media/products in connection with a band/artist.
Debut album was limited edition – several different background colours available in US, and only 2000 copies available on red vinyl. First single, Fruit Machine, limited to a 500-copy run only available at the group’s gigs – exclusivity, promotion of gigs. They had a notable performance at Glastonbury Festival 2007, and after an October 2007 tour of universities in theUK
Their singles "Shut Up and Let Me Go" and "We Started Nothing" were featured in the Gossip Girl series, while the song "Be the One" was featured in One Tree Hill. Their single "Great DJ" was featured in the theatrical trailers for the Anna Faris comedy "The House Bunny" and the Oscar-winning "Slumdog Millionaire."
They are scheduled to return to theUnited States
“I think, well, we run our own MySpace, that’s our main thing; I’m sure the other ones have helped. The one that we are really fully aware of is MySpace. When we started as a band we put like two songs on there. All we did was add like 20 of our favorite bands, like The Gossip and Talking Heads—we added their MySpaces—and people just found their way there. It’s so weird to be able to put a song on the Internet, and your band on the Internet, and people inBrazil
Interview with COED Magazine. Allowed themselves to be interviewed by students after coming off stage atGlastonbury
Merchandise available – band shirts, etc. to promote the image and branding.
Have to give email before allowed to post on website – allows free e-marketing.
Synergy with Apple (music used in iPod advert).
Useful Links:
http://en.wikipedia.org/wiki/Ting_Tings
http://www.thetingtings.com/gb/frontpage?cmdr=ip2country/detected
Indie/Alt/Rock/Electronica
Signed by record label Columbia Records (the oldest surviving brand name in pre-recorded sound – parented by Sony).
Katie White started in a female punk trio, Total Knockout, supporting Steps and Atomic Kitten. Some of their songs were written by de Martino. They became friends over their joint like of the band Portishead (Electronica/Experimental). After White’s band split over management issues, the two decided to join up.
The name comes from the first name of a Chinese colleague of White at a shop who told her the name sounds like the pronunciation of "an old bandstand" in Mandarin.
Their name earned them a lot of support from Japanese fans
Having created three songs, the bands first gig was a free-beer invite all at The Mill. Subsequent gigs were funded on donations, and after their third gig they were name checked on XFM.
Very bright, funky website – fuchsia pink, red and yellow contrasted with monochrome photographs/promo pics. Links to Myspace, Facebook, Bebo and Twitter – total social networking connections. Also iTunes, to purchase songs.
2. Who are the fans? Do you have any sense of how the music companies have segmented the audiences? To what extent has the branding of a band been linked to target audience?
Large Japanese following due to name – bonus Japanese tracks on album, placating audience. The vinyl was only available for fans of The Ting Tings to buy at their live shows. Every single released had different cover art. This is due to the fact that at every concert, a hundred blank seven-inch sleeves were pinned to a wall, making a canvas on which fans could create an overall piece of artwork that, once dismantled, were used as the sleeves for the singles.
The band's debut album, We Started Nothing, was released on 19 May 2008. It was leaked onto the internet on 13 May 2008. Shortly after the release of the album, the band released a statement on the social network service MySpace which explained to fans that their single "That's Not My Name" had reached number 1 in the UK Singles Charts, the statement went on to encourage fans to purchase legal copies of the single in order to keep it at the top position for the official Sunday Chart release on 18 May. The band went on to secure Number 1 in the UK Singles chart on 18 May.
Have a diary/blog up on their website, helps fans identify with them and feel involved. Also gives a chance to promote upcoming gigs.
3. What marketing strategies can you identify? What kinds of strategies can you list?(above/below-the line? unexpected promo stunts? etc). List any examples of the use of synergy with other industries to promote other media/products in connection with a band/artist.
Debut album was limited edition – several different background colours available in US, and only 2000 copies available on red vinyl. First single, Fruit Machine, limited to a 500-copy run only available at the group’s gigs – exclusivity, promotion of gigs. They had a notable performance at Glastonbury Festival 2007, and after an October 2007 tour of universities in the
Their singles "Shut Up and Let Me Go" and "We Started Nothing" were featured in the Gossip Girl series, while the song "Be the One" was featured in One Tree Hill. Their single "Great DJ" was featured in the theatrical trailers for the Anna Faris comedy "The House Bunny" and the Oscar-winning "Slumdog Millionaire."
They are scheduled to return to the
“I think, well, we run our own MySpace, that’s our main thing; I’m sure the other ones have helped. The one that we are really fully aware of is MySpace. When we started as a band we put like two songs on there. All we did was add like 20 of our favorite bands, like The Gossip and Talking Heads—we added their MySpaces—and people just found their way there. It’s so weird to be able to put a song on the Internet, and your band on the Internet, and people in
Interview with COED Magazine. Allowed themselves to be interviewed by students after coming off stage at
Merchandise available – band shirts, etc. to promote the image and branding.
Have to give email before allowed to post on website – allows free e-marketing.
Synergy with Apple (music used in iPod advert).
Useful Links:
http://en.wikipedia.org/wiki/Ting_Tings
http://www.thetingtings.com/gb/frontpage?cmdr=ip2country/detected
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