Evaluation Clips

We have chosen some clips from our music video to go with the evaluation. At various points in my answers to the evaluation questions I have mentionned time codes when discussing specific clips from our video and these refer to the above video which contains those clips.

Conventions of Music Videos (Points time-coded and related to Evaluation Question 1)

According to Andrew Goodwin


• Demonstrate genre characteristics
- Concept based, abstract
- Quirkiness, weirdness – leaves going up (0:00) masked figure (0:03)
- Mystery, ambiguity – not revealing masked figure shots (0:05)
• Relationship between lyrics and visuals
- Mostly amplification
- Illustration –‘play my ace’ shot (0:11) and ‘eyes on fire’ shot (0:13)
• Relationship between music and visuals
- editing to the beat – waking up (0:19), fire (0:21), mask on/off face (0:24)
• Close-ups – CU shots (0:28)
• Voyeurism
- In the sense of watching – mirror shots (0:34), masked person in background at beginning (0:36)
- Challenged the voyeuristic treatment of the female body – not sexualised
• Intertextual references - Alice in Wonderland, ET,

According to Carol Vernallis:

NARRATIVE
• The narrative is not complete, is partial and disjointed, no closure, ambiguous
• Disjointed structure – different locations, not continuous in forest, jumps around for example the shots in the tunnel near the end(0:39)
• Driven by the enigma, the mystery
• Poses questions – What is happening? What does the masked person represent? (from the beginning when the masked person is in the background)
• Very thematic – self-discovery, obsession, multiple personalities

EDITING
• Editing to the beat – waking up(0:19), fire (0:21), mask on/off face (0:24)
• Broke rules of continuity editing – cutting within lyrics, 30 degree rule
• Is fore grounded – beginning trees out of focus ‘blinking' (0:42)
• Style – beginning is dreamy, then cuts to the beat
CAMERA MOVEMENT
• Extreme shots used and placed next to each other - CU to LS (0:47)
• CUs used frequently and master shots within sections
• Camera does not move in time with music or lyrics – we challenged this

DIEGESIS
• Revealed slowly – revealing shots of masked figure (0:05)
• Masked figure moves to the music when running – running shot (0:51)
• Gaps in audience’s understanding
• Repetitions of trees, certain close up shots, hands against tree and wall shots (0:54)