Reflections
I did not lead this question. I felt that our discussion successfully answered the question and that we got the main points across as a group. However, I would like to develop some of our points further and add a few extra points, which we did not get the chance to discuss.
Additional Points
Music Video
Our main product, the music video for Evie's new single 'Eyes on Fire' ties all three products together and I would say most effectively sells Evie as an artist. The video is conceptual and abstract and makes her stand out as unique due to the quirky. This can be seen particularly in the shot where the leaves blow upwards, which is quite surreal and makes the audience feel as if they are in another world. The whole concept with the idea of a masked person representing an aspect of the main girl which she is trying to overcome is quite different and makes it stand out to the audience. In the same way, the disjointed structure of the narrative and in parts the editing
Album Cover
The front of the album cover is a very striking image of the artist and again represents her as quirky and different as she is seems to trapped in a box. It can be linked to Alice in Wonderland and the posterised effect makes it seem surreal and out of this world. The back is a complete contrast to this as it is an Extreme Long Shot in the tunnel, which is a link to the music video. The front and back symbolise fears and this ties in with the theme of the video as she overcomes her fears. The extreme contrast represents the extremities of her character which perhaps can be compared to the dark, mysterious side visible in the video and the more humorous and fun side that is evident on the myspace.
Artist Homepage - Myspace
Evie's Myspace allows her fans to interact with Evie in various ways. Fans can become a friend, post a message, read her blog entries, look at behind the scenes pictures of her music video, find out when her upcoming shows are and even The Myspace shows a more friendly and humorous side of Evie that fans can easily relate to as can be seen with the video of the Maths song from School of Rock. In this way, similarities can be drawn with Kate Nash's myspace, which is far less glossy and far more personalised as can be seen in the picture below as soon as you enter the site. The background - black and white checks - is simple and so represents her as 'real' as can be seen in her lyrics and she has posted videos of her friends and very personal blog entries. However La Roux's myspace is far more glossy and represents her more as an artist than as a person with images of her clearly posing in the persona she has created to go with her music. The picture is in gold making her seem royal, majestic and therefore less personal. On our myspace however, Evie's picture is far more natural and she seems relaxed as she plays the guitar making her seem more accessible to fans.
Combination
All three products work well together as they are all linked in terms of representing Evie as a brand new alternative rock solo artist who is quirky and different. The album cover and musci video can also be viewed on the Myspace. Each product serves a different purpose. The music video represents Evie as the type of artist she is and the genre her songs are, the album cover promotes and sells her as an artist and also the genre of alternative rock while the myspace effectively shows her in a more personal light with the focus on her personality so fans can feel they know her.
Kate Nash's Myspace - http://www.myspace.com/katenashmusic
La Roux's Myspace - http://www.myspace.com/larouxuk
Florence and the Machine Album Cover
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