Evaluation Question 3: What have you learnt form your audience feedback?

Reflections

I didn't lead this question but I did chip in. I think that as a group we covered a lot of the main points by identifying our core/primary and secondary audience and discussing the feedback we got. I have some points to add to our answer.

Additional Points

Using the online forum was a really good way of getting feedback from people outside of Latymer, as Latymer students tend to like media that challenges them and forces them to think and so belong to a niche audience.

What have we learnt?

• Our core and secondary audience particularly liked the fire-spinning. This is likely to be becasue it is very striking visually and is an elemnet which makes our video stand out. At the first point where the fire almost explodes upwards this is in time with the beat (0:21) and so this may have been another reason why our audience liked this.

• They also liked the 'irregular' editing in our video and this is likely to be because we edited to the beat.
• One criticism from the online forum was that they did not like the messed up make-up. On reflection, we have overdone this element and so it may have looked too contrived.

• People generally wanted to watch the video again. This is probably because of the layers of meaning that mean that people are likely to notice a few aspects of the video only after watching it a few times.
• On the online forum a particular section of the video that was brought up a few times and this is from 1:39 to 1:43 in the music video where the main girl is sat on a stump in the forest while the masked figure circles her and then they switch places. People thought this part was quite humorous and I agree that it ruins the ambiance created by the rest of the video along with the song, which is more creepy and sinister.